Boutique Strategy, Marketing & Growth Advisory
Find the opportunity others miss. Turn it into the market others chase.
The Next Market helps CEOs, founders and executive leadership teams create clarity, shape demand, commercialize innovation and execute growth with discipline.
“Marketing is the creation of need. Strategy is the discipline of turning that need into action.”AJ Menozzi · Founder, The Next Market
Credibility, not theory
Experience shaped inside real companies, real markets and real operating pressure.
Representative organizations connected to AJ’s executive career, client history, channel work and market-building experience. Displayed as text references, not official endorsements.
A senior operator’s lens
Not a consulting template. An operator’s lens on growth.
The Next Market is for leadership teams that already know something has to change. The question is what, why, how fast, and how to turn the decision into measurable progress.
See the real issue
Help leadership teams see the real issue, not just the presenting symptom.
Create the reason to care
Turn features, technology and capability into a reason the market cares.
Connect the path to market
Connect positioning, channels, partners, pricing, distribution and launch priorities.
Make strategy accountable
Move strategy from aspiration into accountability, sequence and measurable progress.
Clients do not buy advice. They buy sharper decisions and better outcomes. Explore the services →
A point of view
Most companies do not have a growth problem. They have a differentiation problem.
The market cannot value what it does not understand. The work is to make the difference visible, valuable and executable.
Growth stories
Strategy is only valuable when it produces movement.
Japanese corporation revenue expansion
A global business had scale, capability and product strength, but its market position and growth trajectory were not fully reflecting the opportunity. The work: reframed the business opportunity, sharpened go-to-market direction and aligned commercial priorities around clearer market demand.
$40M → $400M
Revenue grew roughly tenfold in 18 months.
Calvin Klein Home operationalization
A powerful fashion brand needed to extend into home furnishings without diluting its identity or losing operational control. The work: translated brand equity into a functioning business model across design, manufacturing, sourcing, marketing, distribution and channel relationships.
Concept → global business
A brand extension became a revenue-generating business in major retail, designer and global channels.
Built and operationalized a $200 million platform
A major global corporation needed to move from concept and capability into a functioning commercial division. The work: built the operating logic, go-to-market strategy, organizational coordination and execution pathway required to turn an idea into a business.
$200M division
Created and operationalized from inception.
The first conversation
When the question is important enough, the first conversation matters.
Use it to pressure-test a growth opportunity, a stalled initiative or a strategic inflection point — before momentum, money or time are wasted.